Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.

Author: Faurg Datilar
Country: Bosnia & Herzegovina
Language: English (Spanish)
Genre: History
Published (Last): 25 May 2006
Pages: 251
PDF File Size: 8.14 Mb
ePub File Size: 11.16 Mb
ISBN: 124-7-89950-541-1
Downloads: 62481
Price: Free* [*Free Regsitration Required]
Uploader: Yohn

Jul 25, Derek Emerson rated it liked it Shelves: Eventually a town of sorts was built, complete with suburban houses, a golf course, a movie theatre and a ,gallon water tank — the giant tank is all that now survives.

The nook are different densities and colours. I found the book on the used market and it is in my stack.

Fordlandia by Greg Grandin

The other morning, I was getting my hit of DarkRoastedBlend. Nov 04, Bill Laine rated it really liked it. So while he came of age during the early stages fordlandis the Industrial Revolution, the America he lived in for the first half of his life was still mostly rural, and the changes he helped set in motion came stunningly fast. Henry Ford never actually went there.

Frdlandia the author would care to spell out exactly what criteria he used to come up with this? In a lengthy dispatch from the field, Smith described his near lethal encounter with the “King of the Xingu” — a rich and ruthless rubber baron on the Xingu River who “typifies the feudal tyranny of plantation methods in Brazil just as his new competitor” Heniy Ford “typifies North America’s industrial enterprise.

Fordlandia by Greg Grandin | Book review | Books | The Guardian

Located a few miles north of downtown Detroit along Woodward Avenue, the factory was enormous. As Greg Grandin shows in this gripping and mordantly observed history, Ford’s great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.

  EXORD 221-12 PDF

Fascinating subject that makes up for every Starbut what a boring read! In his hometown of Dearborn, just outside Detroit, the most famous American of his time — only the US president, Calvin Coolidge, took up more column inches than he did — appears to have had very little idea of what was going on in Brazil.

He was a suffragist who didn’t offer women the same five-do llar-a-day wage he did men.

Through the s, he enjoyed more press coverage than any other American except President Calvin Coolidge. Back in America, newspapers kept up their drumbeat celebration, only obliquely referencing reports that things were not progressing as the company had hoped.

Ford believed so strongly in this aim that he continued to pour billions of dollars into the plantation, even after it became obvious that it would never be an economical source of rubber. It did little good. In some regions, Ford tracks were converted into public buses and Model T engines were used to ran cotton gins and sugar mills. Their high wages would buy them cars — the same ones that they made — and the time to dig their gardens.

Our laboratories have already demonstrated that cow’s milk can be done away with and the concentration of the elements of milk can be manufactured into scientific food by machines far cleaner than cows. Ford decided to purchase a gigantic piece of Amazon land from Brazil and build a model company town that would pay fair wages, impose traditional American read: They complained of rancid food and corrupt and incompetent overseers who defrauded themof pay and turned the forest into a mud hole, burning large swaths of the jungle without the slightest idea of how to plant rubber.


There are some beautiful homes.

Fordlandia by Greg Grandin| Book review | Books | The Guardian

The history of America wasn’t written in Washington, it was written in the grass roots. Fascinating subject that makes up for every Starbut what a boring The real history of a people is not expressed in wars but in the ffordlandia they lived and worked. Eveiy human being in the country would reap the benefit.

To counter these threats, Roosevelt prescribed war as a regenerative remedy. Full text of ” Fordlandia: On the other was the storied Amazon basin, spilling over into nine countries and comprising a full third of South America, a place so wild fordlancia diverse that the waters just around where Ford planned to establish his plantation contained more species offish than all the rivers of Europe combined.

So Edsel stepped forward to explain. Besides, what fordalndia you expect from a man sharing the same last name as the villian of a Jane Austen novel!

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin

Greg Grandin’s account of the doomed endeavour is generously detailed, giving it the feeling of a legend. Sep 22, Courtney rated it really liked it. Not because its trappings more faithfully represent the life and culture of the United States than those found nook Hershey, Cuba, boo, in United Fruit Company towns: The water system was run by an electric plant made up of steamboilers, generators, turbines, and engines salvaged from decommissioned navy ships stripped down to scrap at the River Rouge plant a few years earlier, Ford being a pioneer in industrial recycling.