Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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Several things stand out about this book, and the author – excellent, downloadable worksheets that will help you think through your own WOM plan.

Marketing and customer service have to learn to work together if word of mouth is going to work for you Marketing and Sales 44 Comments. The focus should be on creating delighted customers, not on creating positive buzz. Here are the ten ideas, stories, and recommendations from the book that I liked the most: He covers the best ways to enter the online conversation and especially how to respond to criticism in the most thorough and application way I’ve seen yet.

Barbershop Network – using the tradition channels of male discourse to discuss a sensitive, awkward but important issue prostate cancer and exams we could do this with LGS owners – smart trade network. Rachel’s comment about how it was just a list of good business practices is key. I like the on-line marketing point, such as using blogs and other social network services; it’s a good call at the time the book was published.

Word of Mouth Marketing: How Smart Companies Get People Talking

The most powerful word-of-mouth advocates might be the customers…. Look on the web for people talking about you. Not sure this is applicable to my company, but others in SLP might find this idea useful. They will do your marketing for you, for free. For me markketing an avid adopter of new technologies and communications platforms – I found the book reinforcing. One thing I didn’t like was that on page he recommends that you use interrupt marketing emails to try and garner attention and have things go ‘viral’.


With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable Word of Mouth Marketing. You should read this book and then tell a friend.

Guy Kawasaki – Book Preview: Word of Mouth Marketing by Andy Sernovitz

Will you use love or money? Want to Read Currently Reading Read. Feb 14, Ivaylo Yorgov rated it it was ok. The book is short and easy to read.

Word of Mouth Marketing: How Smart Companies Get People Talking

Happy customers are your best advertising. Store owners like to encourage fair trading between people in their store, and giving them the tools to help teach this out to their customers strengthens their community, and thus, the entire game as a whole. Nov 22, Ramya rated it it was amazing.

Be interesting, or be invisible. So, we try to build the error reporting system with enough information tracking that we can hopefully identify the email address of the person whose registration effort failed for whatever reason most common reason: The database already has a field for flagging whether a card is actually owned by the user or is “virtual quote, imply that is in a “fantasy portfolio”.

It’ll get forgotten or mangled. His discussion about using customer testimonials is well taken. Author, Publisher, Entrepreneur, Enchantment, and nine other books. Looking forward to your feedback. I was really stoked about the prerelease reference card, And the people who used it told me it was a great idea and very very useful.

May 21, Richard Hunt rated it really liked it. Honest marketing makes more money. This is not the best way to handle the problem, and it should be handled by a separate portfolio system, which Sellette user sell cards in batches rather than needing to make the cards in their collection treatable or not tradable.


This book tells you how to create a practical word of mouth marketing plan by: Two mention the restaurant to other friends at a party, and one of sernovktz blogs about it. Publish industry white papers and encourage sharing. That was until I was sitting down catching up on my industry readings including the December…. Mike Johnston August 29, at 6: Detect, Protect, Respect Demand disclosure.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

Consumers today are incredibly savvy and independent, with the information and resources to catch you in a lie and tell everyone about it. Learn how to be the remarkable company that people want to share with their friends.

That said, even if you recognize the concepts as obvious, it’s still a good read. If it’s not worth talking about, it’s not worth doing.

It certainly sounds like a book that will be on my shelf soon because its all about the conversation and companies must begin to realize t…. The requester may not have known this, but this may also be a great way for people to share our work off-line. Russell Page September 4, at But you always pay, every time, forever. Lists with This Book. They review it online.

You get the idea. Ellen Sandoval August 29, at 9: You eat at a good restaurant. And forget about ME trying on shoes! For example, although campaigns to bring back Star Trek, Moonlighting, Family Guy and apparently Futurama were successful.