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A conceptual mind-map at the end of each chapter will help students see the links amongst various concepts and get the big picture. Kotler, Philip,Sign in to the Instructor Resource Centre. Pearson Higher Education offers special pricing when you choose to package your text with other student resources. You have requested esition to a digital product. Updating your exam copy bookbag….
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Help downloading instructor resources. Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbol are introduced in this edition.
Marketing Management: An Asian Perspective – Philip Kotler – Google Boeken
Almost half of the in-text boxes are new. Marketing Management is typically taught through case studies, and is application-oriented. Analyzing Business Markets Chapter 8: Managing a Holistic Marketing Organization. An Introduction, An asian Perspective.
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Principles of Marketing, An Asian Perspective.
Philip kotler south asian perspective
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Available separately, MyMarketingLab is an online tutorial and assessment platform correlated to the book that provides interactive elements and hands-on exercises for students. The updated content places its emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet and mobile phones.
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If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support. Unique tools for visual learners A conceptual mind-map at the end of each chapter will help students see the links amongst various concepts and get the big picture.